Cubed
Discover how we helped Cubed build a brand for flexible, credible online education that students can actually see themselves in.
Cubed is an online learning platform that combines two things people rarely get together in e-learning: real, accredited programs and real flexibility. Courses, diplomas and degrees backed by strong institutions, yet available anytime, anywhere.
Most e-learning brands either look too casual or too academic, and neither works. Cubed needed an identity that shows structure and freedom at the same time so prospective students feel they can study on their terms without compromising on credibility.
Balance structure and flexibility
Avoid casual or academic extremes
Support student-led learning
We looked at where Cubed sits: between traditional education on one side and flexible online learning on the other. Cubed lives where both overlap, and that became the story. Learn your way, with real programs. From that idea came the line "Pave Your Way".
We built the logotype from modular square blocks. Each block stands for a course, a module or a path. Students can build and rebuild their journey just like the blocks.
The same blocks extended into layouts, icons and key graphics so the brand always looks like Cubed.
We added pathway graphics to reinforce progress, direction and choice.
We used orange as the lead color. Bright, energetic, optimistic. Supported by neutrals so UI and documents stay readable.
The system works for web, dashboards, onboarding PDFs, social graphics and university partnership decks.
Credible, modern education brand
that Cubed now clearly shows up as.
Clearer story
around flexible yet credible learning.
Easy-to-use visual system
across all digital assets.
Reliable student-first positioning
for those who want to study on their own terms.
