Rove Hotels
Discover how we built and delivered a multi format campaign for Rove to push direct bookings through Meta & Google.
Rove Hotels created a promo to drive bookings on rovehotels.com. It needed clear, well designed assets that worked on Meta and Google Display, and that could be shared with Emaar Entertainment and Dubai Holding Entertainment.
Rove needed campaign assets that landed instantly and worked across multiple partners, each with their own brand rules. The creative had to feel unmistakably Rove while fitting within someone else's guidelines.
EXPLAINING A MULTI-STEP OFFER IN SECONDS
WORKING WITHIN THREE DIFFERENT BRAND SYSTEMS
We kept the message short and easy:
- Book 3+ nights
- Get free tickets to Dubai attractions
- Only on rovehotels.com
Visuals showed both Rove hotel imagery and the two attractions so users could connect the stay to the experience.
We shared early key visuals with the Rove team, took their comments, then expanded layout into stories, link ads, carousels, display banners and short video/reel edits.
Strong performance
on Meta and Instagram for the offer period.
More direct bookings
by driving traffic to rovehotels.com.
Owned and earned MEDIA visibility
through Rove channels and partner mentions on LinkedIn.
