Emirates
Discover how we turned Emirates and dnata’s 40 year legacy into a physical experience.
The Emirates Group Youth Council wanted to celebrate the shared legacy of Emirates and dnata in Emirates HQ and show how far the Group has come.
The Council needed a space that gives people a true sense of how Emirates and dnata grew into what they are today. The challenge was to turn decades of history into something you can see, follow and connect with.
Turn heritage into a visual experience
Create a clear narrative journey
Build emotional connection
We designed the activation as a walk through memory. A clear line moves from early fleet plans to the global network of today. The structure borrows from archives and aviation documents so the space feels rooted in the Group’s history.
We developed the full visual system for the pop up inside Emirates Group HQ.
Archival photography, objects, uniforms, tickets and documents were placed on angled planes to suggest lift and forward motion.
The structure sat across two main walls and read as one continuous story, with a tone that respected the brand’s heritage while carrying enough energy to feel current.
Original cabin crew uniforms from 1985 to today.
Early boarding passes, fleet plans and internal newsletters.
Vintage advertising, logo evolution and onboard product history.
Film clips from first routes and first Dubai Airshow participation.
The exhibition drew strong internal traffic on launch day and throughout the three day showcase.
High employee walk throughs
at Emirates HQ.
High-engagement reach
across Emirates Group–owned channels on LinkedIn.
Media recognition
through local press coverage of the exhibition and Youth Council initiative.
Story-first approach
to presenting corporate history without corporate stiffness.
