Lavida
Discover how we helped Lavida refresh its identity so fruits and vegetables feel bold, global and fun to buy.
Lavida is a produce brand that wants people to enjoy fruits and vegetables, not just buy them because they are healthy. They offer a wide, global selection and wanted the brand to look as colorful as what they sell.
Most fresh brands look generic. Green, leafy, quiet. None of that creates excitement on shelf. Lavida wanted to stand out and speak to shoppers who picked with their eyes first. The identity had to look fresh, confident and ready for modern retail.
Stand out in a generic fresh category
Win attention at first glance
Feel modern and retail-ready
We wanted people to feel the product first instead of giving them a health lecture. So the identity had to look tasty, bright and a bit tropical. We built the system around bold colors, energetic patterns and simple, confident lines that make produce feel like something you pick because you want it.
We created a bold visual system using tropical inspired patterns and a yellow and purple palette so packs and in store materials pop.
We refreshed the logotype to nod to classic fruit stickers but with a cleaner, modern structure.
We wrote lines that talk about taste, origin and joy, not nutrition lectures. The tagline “Real Fresh, Real Good” was added to anchor that promise.
The system works across packs, crates, in-store wobblers and digital, all using the same colours, same tone and same sticker-like logo. Easy for supermarkets to display.
The refreshed identity gave Lavida a stronger presence in a competitive aisle.
Clearer shelf standout
due to color and pattern.
Easy to apply
across retail partners.
Expansion in markets
across the UAE.
“Working with Human Saucer felt straightforward, they understood our market and our constraints. The new identity looks strong in retail & wholesale”
