Minted+
Discover how we helped Minted+ build a modern identity that makes gold and silver investing feel as simple as it should be.
Minted+ is a platform that makes buying gold and silver simple. They wanted to speak to people who like investing but don’t want to deal with old banking language or outdated bullion brands.
Most precious metal brands feel rigid which can push new investors away. Minted+ needed a look that feels current and simple to understand.
Category feels rigid and uninviting
Minted+ needed to feel current
Simplicity & clarity were essential
We built a modular system using bright, confident colors and geometric shapes.
We kept the typography clean so numbers, prices and plan details stay easy to read. Short, honest lines then explain what you’re buying and why it matters.
We designed the system to work on product cards, app screens, social posts and investor decks.
Minted+ now looks like a brand built for today’s investors.
Distinct positioning
that stands out from legacy gold players.
Inclusive design
that speaks to beginners and experienced buyers.
Consistent touchpoints
across web, product and social.
