Amal Murad
Discover how we refreshed Amal Murad’s brand and website to match her position in regional fashion.
Amal Murad is known for turning traditional abayas into statement gowns shaped by colour and modern silhouettes. Her work has appeared at Dubai Fashion Week, Rome Fashion Week and on major red carpets, and she was already recognised in publications like L'Officiel even though the brand language had not yet caught up to her work.
The brand was successful but the identity leaned toward the usual modestwear look and felt too similar to everyone else in the category.
Amal needed an identity that felt editorial, international and clean while still letting the garments lead.
The story she had built deserved a brand language that could carry her work across red carpets, retail and editorial without diluting any of it.
We designed a quiet visual system that supports the garments rather than overpowering them.
The brand stays in the background so each new collection can lead the eye, with neutral tones and a careful grid that flexes for whatever Amal does next.
Every decision in the system was tested against this idea, from the proportion of the wordmark down to the breathing room around each photograph.
We built a minimalist, fashion forward identity.
Clean wordmark, modern typography, and a palette that supports crystal hues and printed abayas instead of competing with them.
The layouts read well across print, web and social, and the details were treated the same way Amal treats her garments, with precision and intent.
The system carries through into every touchpoint Amal needs in front of her clients, from packaging to lookbooks to the studio's day to day stationery.
The refreshed identity gave Amal Murad a contemporary look that matches her runway presence.
Elevated brand positioning
through a website that reflects Amal Murad’s status as a leading modest fashion designer.
Stronger brand consistency
across press, events and social.
Simplified collection journey
allowing audiences to easily discover and follow new collections.
“The team provided exceptional attention to detail, addressing all of my needs and surpassing my expectations with their creative ideas. They were punctual and displayed a high level of professionalism.”
