farmila
Discover how we helped Farmila change the perception of frozen food from something overlooked to a reliable, high quality choice shoppers feel good picking up.
Farmila offers naturally harvested, ethically farmed, freshly prepared frozen food. The quality was there but the brand didn't show it. The category is noisy, full of loud offers and comfort food visuals, and Farmila needed an identity that said fresh, real and reliable.
Most frozen food aisles use the same claims: ready in five minutes, heat and serve, big photos of nuggets shouting for attention. Farmila needed to stand out without looking gimmicky. The brand had to show where the food comes from, how it's made and why it's safe, while still being easy to spot in store.
Stand out without gimmicks
Build trust through clarity
Stay visible in-store
We built the identity to stand out in a crowded freezer. The logo carries the weight of the system, colours stay simple, and messages stay direct. Everything works together so shoppers can spot Farmila fast, across every product in the range.
We created a recognizable logotype housed inside a consistent shape that sits on every pack.
We avoided the usual category colors and went for a strong red to cut through the freezer glare.
We paired it with big condensed typography so the key message is readable from a distance. And kept product photography clean so the food still looks real and not overstyled.
We wrote copy that talks about natural sourcing, good farming and freshness before freezing, with short, confident lines that tell shoppers why Farmila is different from standard frozen food. The tone is warm, not corporate.
The packaging system was built to scale across products with the same label, same red and same type rules. Category teams can add new SKUs without redesigning everything, and on the shelf it reads like one family.
The refreshed identity gave Farmila a stronger presence in a competitive aisle.
Clearer shelf standout
due to single color system and consistent label.
Easier shopper recognition
across multiple SKUs.
Brand communicates freshness and quality
not only convenience.
Launched in the UAE market
across several hypermarkets and supermarkets nationwide.
“Working with Human Saucer felt straightforward, they understood our market and our constraints. The new identity looks strong in retail & wholesale.”
