KHAT
Discover how we built a confident identity for a modestwear label that refuses to look safe.
KHAT was created for women who want modest pieces with personality. Many brands leaned toward soft, neutral aesthetics. KHAT saw room for colour and confidence while keeping things elegant.
The modestwear space tends to stay neutral and soft. KHAT brings more colour and energy. The identity had to support bolder tones and modern styling without losing the sense of ease that defines modestwear.
Enable a more vibrant visual tone
Balance comfort with expression
Stand out without breaking codes
We leaned into the brand's manifesto: modesty can be bold, and the identity had to prove it visually. Strong colour pairings, punchy typography, a simple logo and a flexible graphic system that works on tags, packaging, socials and lookbooks.
We created a contemporary wordmark for KHAT with just enough character to stand out on busy layouts, paired with sharp, clean typography that balances the brand’s colorful styling.
We used bright, contrasting colors to signal confidence.
We built graphic elements from the KHAT name so the brand can move comfortably between Arabic and English, with a system that works seamlessly across product tags, shipping boxes, stickers and digital touchpoints.
Labels, thank you cards, stickers and pouches all follow the same bold language. That keeps the experience consistent from online order to unboxing.
The new identity captured KHAT’s daring, fashion forward take on modestwear.
Stronger appeal
with modest shoppers.
Ownable look
across packaging and social media.
Positioned as a label
pushing modest fashion into a bolder space.
