An award-winning fashion label with a mission to revolutionize the modest fashion scene and paint it with modern elegance through fresh silhouette. Sounds like a dream brand, right? Except that when they came to us, Amal Murad is in dire need of a fresher, newer look that is able to do justice to its value and product.

The Approach

Staying away from the usually predictable visual of gold and white commonly found in other modest wear brands, we decided to keep everything minimal and clean. In line with their belief that modest wear can, and should be anything but dull, we created a dynamic identity that is able to speak for who they are: A modest fashion label with a twist. Combining different typesetting in an identity gives the brand that forward-thinking look while maintaining its elegance, while the color palette were specifically selected to let their beautiful product shine. Like what you can find in their collection, it’s the small detail that matters most!