SOCIAL MEDIA STRATEGY
Social media strategy decides which audiences to focus on, which platforms earn the investment, and what content holds attention on each one.
Social media strategy decides which audiences to focus on, which platforms earn the investment, and what content holds attention on each one.
It is where a brand decides which audiences to focus on, which platforms are worth the investment and what content holds attention on each one.
Without that plan, social media budgets get wasted on content that does not move the brand forward, and a year of posting leaves the team with a feed nobody remembers and nothing the sales team can use to close.
Why it matters
SOCIAL MEDIA IS THEFIRST IMPRESSION NOW
Most buyers form their first impression of a brand on social media, long before they ever meet the company. Without a clear social media strategy behind every post, that first impression rarely sounds like the brand or points anywhere useful.
SOCIAL MEDIA STRATEGY SERVICES
Every social media strategy we put together covers these areas, sized to the channels and audiences the brand needs to be in.
SOCIAL MEDIA STRATEGY SERVICES
Every social media strategy we put together covers these areas, sized to the channels and audiences the brand needs to be in.
AUDIENCE AND PERSONA MAPPING
CHANNEL SELECTION AND MIX
CONTENT PILLARS AND EDITORIAL DIRECTION
GROWTH AND COMMUNITY STRATEGY
TONE OF VOICE
PERFORMANCE KPIS AND MEASUREMENT
OUR SOCIAL MEDIA STRATEGY
PROCESS
WHY SOCIAL MEDIA STRATEGY MATTERS
STOPS SOCIAL MEDIA BUDGETS FROM BEING WASTED ON THE WRONG CONTENT
GIVES THE TEAM A CLEAR STRATEGY DECK SO CREATIVE OUTPUT IS FASTER AND MORE CONSISTENT ACROSS CAMPAIGNS
IMPROVES PERFORMANCE BECAUSE EVERY POST TIES BACK TO A CONTENT PILLAR AND A BRAND OBJECTIVE
ALIGNS SALES AND MARKETING BECAUSE BOTH TEAMS POINT AT THE SAME AUDIENCES, CHANNELS AND CONTENT PRIORITIES
WHY CHOOSE
HUMAN SAUCER
Rooted in brand strategy
Every social strategy starts from the brand's positioning, shaping its content, pillars, and tone.
Built for each platform
Each platform has its own rhythm, so the same brand idea is adapted to fit each one rather than simply reposted.
Made for the team to use
The strategy deck clearly defines messaging, content pillars, and channel direction for easy campaign briefing.
Measurable from the first quarter
We agree on KPIs upfront, so the team can measure results and adjust the plan after the first quarter.
FAQ
Strategy is the plan, management is the execution. The strategy sets out which audiences to focus on, which channels are worth the investment and what content earns attention on each. Management is the daily work of producing, scheduling and engaging.
A working strategy typically takes 3 to 4 weeks, including audit, audience research, channel benchmarking, content pillar development and a measurement framework.
Either way works. We can hand over a strategy your team executes, or stay involved on a retainer to run the social media management alongside it.
Content strategy is a narrower piece of work. The social strategy sets out which channels matter, which audiences to reach and how the brand shows up in each. Content strategy then plans the specific posts and pieces that fill that framework.
We work across the major global platforms and add regional ones when the audience demands it. The strategy is where we work out which of those warrant the brand's investment, since trying to be on all of them is how social budgets quietly get wasted.
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