client

Amal Murad

services
An Iconic Brand, Ready for a Refresh

Amal Murad has been a trailblazer in modest fashion, renowned for her bold transformation of traditional abayas into modern gowns with crystal hues and intricate prints. Her designs have appeared on some of the world’s most prestigious runways, including Dubai Fashion Week, the Middle East Film Festival’s red carpet, and Rome Fashion Week.

Featured in fashion publications like L’Officiel, Amal Murad’s brand has captivated fashion lovers worldwide, blending tradition with contemporary elegance. However, despite her success, Amal recognized that her brand’s visual identity needed a refresh to match her evolving vision.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

When Amal Murad approached us, it was clear that her label needed a visual identity that reflected her innovative approach to modest fashion. We avoided the predictable gold-and-white palette often used by modest wear brands and instead focused on crafting a sleek, modern, and dynamic identity that aligned with Amal’s mission to revolutionize the industry.

To do this, we embraced minimalism - clean lines, elegant typesetting, and a versatile design that evolves with the brand. The color palette was carefully selected to complement Amal’s detailed garments without overpowering them. Like her designs, we focused on the small details that make a big difference. The typography blended classic and modern styles, balancing tradition and forward-thinking fashion to give the brand a fresh yet timeless look.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

Additionally, we took on the challenge of revamping Amal Murad’s website, crafting an online space that mirrors the sleek sophistication of her designs.. The website was designed to be both visually striking and easy to navigate, highlighting her collections and story.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

The new visual identity and sleek, redesigned website elevated Amal Murad’s brand. The clean, modern design allowed her collections to shine while reinforcing her status as a leader in modest fashion. The brand now has a sharper, more contemporary feel, while still holding on to the timeless elegance that’s always been her signature.

Since the rebrand, Amal Murad has expanded her reach, with the new identity resonating across media platforms and fashion events. The redesigned website has also increased online engagement, making it easier for customers and fashion lovers to explore her latest collections and stay connected with the brand.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

When Amal Murad approached us, it was clear that her label needed a visual identity that reflected her innovative approach to modest fashion. We avoided the predictable gold-and-white palette often used by modest wear brands and instead focused on crafting a sleek, modern, and dynamic identity that aligned with Amal’s mission to revolutionize the industry.

To do this, we embraced minimalism - clean lines, elegant typesetting, and a versatile design that evolves with the brand. The color palette was carefully selected to complement Amal’s detailed garments without overpowering them. Like her designs, we focused on the small details that make a big difference. The typography blended classic and modern styles, balancing tradition and forward-thinking fashion to give the brand a fresh yet timeless look.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

Additionally, we took on the challenge of revamping Amal Murad’s website, crafting an online space that mirrors the sleek sophistication of her designs.. The website was designed to be both visually striking and easy to navigate, highlighting her collections and story.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

The new visual identity and sleek, redesigned website elevated Amal Murad’s brand. The clean, modern design allowed her collections to shine while reinforcing her status as a leader in modest fashion. The brand now has a sharper, more contemporary feel, while still holding on to the timeless elegance that’s always been her signature.

Since the rebrand, Amal Murad has expanded her reach, with the new identity resonating across media platforms and fashion events. The redesigned website has also increased online engagement, making it easier for customers and fashion lovers to explore her latest collections and stay connected with the brand.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

When Amal Murad approached us, it was clear that her label needed a visual identity that reflected her innovative approach to modest fashion. We avoided the predictable gold-and-white palette often used by modest wear brands and instead focused on crafting a sleek, modern, and dynamic identity that aligned with Amal’s mission to revolutionize the industry.

To do this, we embraced minimalism - clean lines, elegant typesetting, and a versatile design that evolves with the brand. The color palette was carefully selected to complement Amal’s detailed garments without overpowering them. Like her designs, we focused on the small details that make a big difference. The typography blended classic and modern styles, balancing tradition and forward-thinking fashion to give the brand a fresh yet timeless look.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

Additionally, we took on the challenge of revamping Amal Murad’s website, crafting an online space that mirrors the sleek sophistication of her designs.. The website was designed to be both visually striking and easy to navigate, highlighting her collections and story.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

The new visual identity and sleek, redesigned website elevated Amal Murad’s brand. The clean, modern design allowed her collections to shine while reinforcing her status as a leader in modest fashion. The brand now has a sharper, more contemporary feel, while still holding on to the timeless elegance that’s always been her signature.

Since the rebrand, Amal Murad has expanded her reach, with the new identity resonating across media platforms and fashion events. The redesigned website has also increased online engagement, making it easier for customers and fashion lovers to explore her latest collections and stay connected with the brand.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

When Amal Murad approached us, it was clear that her label needed a visual identity that reflected her innovative approach to modest fashion. We avoided the predictable gold-and-white palette often used by modest wear brands and instead focused on crafting a sleek, modern, and dynamic identity that aligned with Amal’s mission to revolutionize the industry.

To do this, we embraced minimalism - clean lines, elegant typesetting, and a versatile design that evolves with the brand. The color palette was carefully selected to complement Amal’s detailed garments without overpowering them. Like her designs, we focused on the small details that make a big difference. The typography blended classic and modern styles, balancing tradition and forward-thinking fashion to give the brand a fresh yet timeless look.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

The new visual identity and sleek, redesigned website elevated Amal Murad’s brand. The clean, modern design allowed her collections to shine while reinforcing her status as a leader in modest fashion. The brand now has a sharper, more contemporary feel, while still holding on to the timeless elegance that’s always been her signature.

Since the rebrand, Amal Murad has expanded her reach, with the new identity resonating across media platforms and fashion events. The redesigned website has also increased online engagement, making it easier for customers and fashion lovers to explore her latest collections and stay connected with the brand.

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