When Amal Murad approached us, it was clear that her label needed a visual identity that reflected her innovative approach to modest fashion. We avoided the predictable gold-and-white palette often used by modest wear brands and instead focused on crafting a sleek, modern, and dynamic identity that aligned with Amal’s mission to revolutionize the industry.
To do this, we embraced minimalism - clean lines, elegant typesetting, and a versatile design that evolves with the brand. The color palette was carefully selected to complement Amal’s detailed garments without overpowering them. Like her designs, we focused on the small details that make a big difference. The typography blended classic and modern styles, balancing tradition and forward-thinking fashion to give the brand a fresh yet timeless look.
Additionally, we took on the challenge of revamping Amal Murad’s website, crafting an online space that mirrors the sleek sophistication of her designs.. The website was designed to be both visually striking and easy to navigate, highlighting her collections and story.
The new visual identity and sleek, redesigned website elevated Amal Murad’s brand. The clean, modern design allowed her collections to shine while reinforcing her status as a leader in modest fashion. The brand now has a sharper, more contemporary feel, while still holding on to the timeless elegance that’s always been her signature.
Since the rebrand, Amal Murad has expanded her reach, with the new identity resonating across media platforms and fashion events. The redesigned website has also increased online engagement, making it easier for customers and fashion lovers to explore her latest collections and stay connected with the brand.
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