client

Khat

services
Bold, Brave, Beautiful, Modest

Fashion has always been a way to express who you are, but for too long, those looking for modest yet stylish clothing were left out. The industry didn’t offer much, choices were limited and often lacked the creativity needed for real self-expression.

KHAT came onto the scene to bring something fresh to modest fashion. Their goal? To show that modest wear can be bold, expressive, and just as stylish as anything else. With a vision to empower women who want both modesty and modern style, KHAT is pushing boundaries with clothing that’s edgy, modest, and all about individuality.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

In need of an identity as bold as their vision, KHAT approached Human Saucer with an adventurous mindset and a willingness to explore directions uncommon in the category. We set out to create a visual identity that matched the vibrant energy and modern edge of their collection, moving far beyond conventional modest wear aesthetics.Our goal was to develop a dynamic, striking brand that embodied the confidence KHAT instills in its customers.

We crafted a bold, contemporary look that echoes the brand’s manifesto - modesty doesn’t have to be dull. The logo was kept simple with a touch of flair, showing that modesty and boldness can coexist. Bright, daring colors and clean, sharp typography reflect the unapologetic spirit of the women KHAT designs for. Every element was chosen to express the brand’s commitment to breaking barriers and pushing fashion boundaries, all while staying true to modest values.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.
Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

The new visual identity perfectly captured KHAT’s daring, vibrant approach to modest fashion. Now, with a brand that truly reflects their fearless designs, KHAT has gained recognition not only with their core audience but also with a new wave of fashion-conscious women seeking something fresh and modern. KHAT has solidified its place in the fashion world as a bold, forward-thinking label ready to disrupt the norm.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

In need of an identity as bold as their vision, KHAT approached Human Saucer with an adventurous mindset and a willingness to explore directions uncommon in the category. We set out to create a visual identity that matched the vibrant energy and modern edge of their collection, moving far beyond conventional modest wear aesthetics.Our goal was to develop a dynamic, striking brand that embodied the confidence KHAT instills in its customers.

We crafted a bold, contemporary look that echoes the brand’s manifesto - modesty doesn’t have to be dull. The logo was kept simple with a touch of flair, showing that modesty and boldness can coexist. Bright, daring colors and clean, sharp typography reflect the unapologetic spirit of the women KHAT designs for. Every element was chosen to express the brand’s commitment to breaking barriers and pushing fashion boundaries, all while staying true to modest values.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.
Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

The new visual identity perfectly captured KHAT’s daring, vibrant approach to modest fashion. Now, with a brand that truly reflects their fearless designs, KHAT has gained recognition not only with their core audience but also with a new wave of fashion-conscious women seeking something fresh and modern. KHAT has solidified its place in the fashion world as a bold, forward-thinking label ready to disrupt the norm.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

In need of an identity as bold as their vision, KHAT approached Human Saucer with an adventurous mindset and a willingness to explore directions uncommon in the category. We set out to create a visual identity that matched the vibrant energy and modern edge of their collection, moving far beyond conventional modest wear aesthetics.Our goal was to develop a dynamic, striking brand that embodied the confidence KHAT instills in its customers.

We crafted a bold, contemporary look that echoes the brand’s manifesto - modesty doesn’t have to be dull. The logo was kept simple with a touch of flair, showing that modesty and boldness can coexist. Bright, daring colors and clean, sharp typography reflect the unapologetic spirit of the women KHAT designs for. Every element was chosen to express the brand’s commitment to breaking barriers and pushing fashion boundaries, all while staying true to modest values.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.
Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

The new visual identity perfectly captured KHAT’s daring, vibrant approach to modest fashion. Now, with a brand that truly reflects their fearless designs, KHAT has gained recognition not only with their core audience but also with a new wave of fashion-conscious women seeking something fresh and modern. KHAT has solidified its place in the fashion world as a bold, forward-thinking label ready to disrupt the norm.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

In need of an identity as bold as their vision, KHAT approached Human Saucer with an adventurous mindset and a willingness to explore directions uncommon in the category. We set out to create a visual identity that matched the vibrant energy and modern edge of their collection, moving far beyond conventional modest wear aesthetics.Our goal was to develop a dynamic, striking brand that embodied the confidence KHAT instills in its customers.

We crafted a bold, contemporary look that echoes the brand’s manifesto - modesty doesn’t have to be dull. The logo was kept simple with a touch of flair, showing that modesty and boldness can coexist. Bright, daring colors and clean, sharp typography reflect the unapologetic spirit of the women KHAT designs for. Every element was chosen to express the brand’s commitment to breaking barriers and pushing fashion boundaries, all while staying true to modest values.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

The new visual identity perfectly captured KHAT’s daring, vibrant approach to modest fashion. Now, with a brand that truly reflects their fearless designs, KHAT has gained recognition not only with their core audience but also with a new wave of fashion-conscious women seeking something fresh and modern. KHAT has solidified its place in the fashion world as a bold, forward-thinking label ready to disrupt the norm.

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