client

Bysk

services
Luxury meets mindfulness

The fashion industry moves fast, constantly chasing the latest trends. But with this relentless demand for the new, we’re paying a steep price, both environmentally and mentally.

In a world of over-consumption, By Sahar Karmostaji introduces a refreshing, mindful approach to fashion. Their mission? To redefine luxury by embracing mindfulness, blending two concepts you might not expect to work together, but that do, beautifully.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

When creating By Sahar Karmostaji’s digital presence, we knew it needed to be more than just a website. It had to reflect the brand’s philosophy of slow fashion and mindfulness, a space where visitors can pause, take a breath, and experience fashion differently.

Our strategy centered on storytelling. From the moment visitors land on the homepage, they experience a calm, thoughtful design that reflects the mindful journey By Sahar Karmostaji promotes. Every element, from product pages to eco-footprint sections, was designed with purpose.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

We introduced custom hand-drawn illustrations to give the site a personal and artistic touch. The design reflects the brand’s approach to luxury, grounded in mindfulness and a focus on celebrating meaningful moments rather than mindless consumption.

Every page was designed to reflect the brand’s mission and highlight the value behind its products. Whether browsing product displays or discovering the brand’s eco-conscious approach, the site offers a space where fashion and mindfulness come together naturally.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

Our storytelling approach highlighted the products as symbols of intentional living. Since launching the website, By Sahar Karmostaji has seen increased engagement from luxury consumers who resonate with its mission.

Recently featured in Emarat Al Youm, one of the UAE’s leading news outlets, the brand’s message is reaching even further, inspiring others to take a thoughtful approach to fashion.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

When creating By Sahar Karmostaji’s digital presence, we knew it needed to be more than just a website. It had to reflect the brand’s philosophy of slow fashion and mindfulness, a space where visitors can pause, take a breath, and experience fashion differently.

Our strategy centered on storytelling. From the moment visitors land on the homepage, they experience a calm, thoughtful design that reflects the mindful journey By Sahar Karmostaji promotes. Every element, from product pages to eco-footprint sections, was designed with purpose.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

We introduced custom hand-drawn illustrations to give the site a personal and artistic touch. The design reflects the brand’s approach to luxury, grounded in mindfulness and a focus on celebrating meaningful moments rather than mindless consumption.

Every page was designed to reflect the brand’s mission and highlight the value behind its products. Whether browsing product displays or discovering the brand’s eco-conscious approach, the site offers a space where fashion and mindfulness come together naturally.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

Our storytelling approach highlighted the products as symbols of intentional living. Since launching the website, By Sahar Karmostaji has seen increased engagement from luxury consumers who resonate with its mission.

Recently featured in Emarat Al Youm, one of the UAE’s leading news outlets, the brand’s message is reaching even further, inspiring others to take a thoughtful approach to fashion.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

When creating By Sahar Karmostaji’s digital presence, we knew it needed to be more than just a website. It had to reflect the brand’s philosophy of slow fashion and mindfulness, a space where visitors can pause, take a breath, and experience fashion differently.

Our strategy centered on storytelling. From the moment visitors land on the homepage, they experience a calm, thoughtful design that reflects the mindful journey By Sahar Karmostaji promotes. Every element, from product pages to eco-footprint sections, was designed with purpose.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

We introduced custom hand-drawn illustrations to give the site a personal and artistic touch. The design reflects the brand’s approach to luxury, grounded in mindfulness and a focus on celebrating meaningful moments rather than mindless consumption.

Every page was designed to reflect the brand’s mission and highlight the value behind its products. Whether browsing product displays or discovering the brand’s eco-conscious approach, the site offers a space where fashion and mindfulness come together naturally.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

Our storytelling approach highlighted the products as symbols of intentional living. Since launching the website, By Sahar Karmostaji has seen increased engagement from luxury consumers who resonate with its mission.

Recently featured in Emarat Al Youm, one of the UAE’s leading news outlets, the brand’s message is reaching even further, inspiring others to take a thoughtful approach to fashion.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

When creating By Sahar Karmostaji’s digital presence, we knew it needed to be more than just a website. It had to reflect the brand’s philosophy of slow fashion and mindfulness, a space where visitors can pause, take a breath, and experience fashion differently.

Our strategy centered on storytelling. From the moment visitors land on the homepage, they experience a calm, thoughtful design that reflects the mindful journey By Sahar Karmostaji promotes. Every element, from product pages to eco-footprint sections, was designed with purpose.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

Our storytelling approach highlighted the products as symbols of intentional living. Since launching the website, By Sahar Karmostaji has seen increased engagement from luxury consumers who resonate with its mission.

Recently featured in Emarat Al Youm, one of the UAE’s leading news outlets, the brand’s message is reaching even further, inspiring others to take a thoughtful approach to fashion.

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