client

Cubed

services
Brand Strategy
Visual identity
Your Future, Your Way

Since the onset of the pandemic, online learning has surged, with countless platforms emerging to meet the demand. While many offer flexibility, they often lack a diverse range of programs, and vice versa. You often get either convenience without variety or variety without convenience. Few truly excel at delivering both. Cubed, an online learning platform, was designed to bridge this gap.

Offering a wide range of courses backed by prestigious universities and institutions, Cubed gives students the flexibility to learn anytime, anywhere, without sacrificing the credibility of traditional education. From university degrees and diplomas to professional certifications, Cubed offers a range of comprehensive programs and stands out for its adaptability. However, it needed a brand identity that could communicate these unique strengths in a way that would resonate with prospective students.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

Our job was to craft an identity that truly reflects Cubed’s mission. We started by looking at the differences between online and offline learning. By creating a Venn diagram, we found where Cubed shines: at the meeting point of structured, trusted education and limitless flexibility.

We imagined Cubed as a journey where students choose their own direction and pace. That idea inspired the tagline, "Pave Your Way," capturing the brand's focus on empowerment, choice, and personal growth.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

With this concept in mind, we developed a logotype built from modular square blocks. These blocks symbolize the flexibility and versatility that Cubed offers, allowing students to have the freedom to build their educational journey, arranging the blocks in any way that suits them. The blocks also became the foundation for Cubed’s visual language, influencing the design of icons, layouts, and other elements across the brand’s identity.

We carried this idea forward by designing key graphics resembling pathways, visually reinforcing the brand’s message of individual progress and personal growth. For the color palette, we chose orange as the primary color—bright, bold, and energetic, reflecting Cubed’s spirited approach and inspiring students to carve their own path to success.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

Cubed now has a distinct brand identity that highlights its strengths in offering flexible and credible education. The modular design system and vibrant color palette reflect the platform’s adaptability and energy. The new identity positions Cubed as a reliable and inspiring choice for students shaping their educational journey.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

Our job was to craft an identity that truly reflects Cubed’s mission. We started by looking at the differences between online and offline learning. By creating a Venn diagram, we found where Cubed shines: at the meeting point of structured, trusted education and limitless flexibility.

We imagined Cubed as a journey where students choose their own direction and pace. That idea inspired the tagline, "Pave Your Way," capturing the brand's focus on empowerment, choice, and personal growth.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

With this concept in mind, we developed a logotype built from modular square blocks. These blocks symbolize the flexibility and versatility that Cubed offers, allowing students to have the freedom to build their educational journey, arranging the blocks in any way that suits them. The blocks also became the foundation for Cubed’s visual language, influencing the design of icons, layouts, and other elements across the brand’s identity.

We carried this idea forward by designing key graphics resembling pathways, visually reinforcing the brand’s message of individual progress and personal growth. For the color palette, we chose orange as the primary color—bright, bold, and energetic, reflecting Cubed’s spirited approach and inspiring students to carve their own path to success.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

Cubed now has a distinct brand identity that highlights its strengths in offering flexible and credible education. The modular design system and vibrant color palette reflect the platform’s adaptability and energy. The new identity positions Cubed as a reliable and inspiring choice for students shaping their educational journey.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

Our job was to craft an identity that truly reflects Cubed’s mission. We started by looking at the differences between online and offline learning. By creating a Venn diagram, we found where Cubed shines: at the meeting point of structured, trusted education and limitless flexibility.

We imagined Cubed as a journey where students choose their own direction and pace. That idea inspired the tagline, "Pave Your Way," capturing the brand's focus on empowerment, choice, and personal growth.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

With this concept in mind, we developed a logotype built from modular square blocks. These blocks symbolize the flexibility and versatility that Cubed offers, allowing students to have the freedom to build their educational journey, arranging the blocks in any way that suits them. The blocks also became the foundation for Cubed’s visual language, influencing the design of icons, layouts, and other elements across the brand’s identity.

We carried this idea forward by designing key graphics resembling pathways, visually reinforcing the brand’s message of individual progress and personal growth. For the color palette, we chose orange as the primary color—bright, bold, and energetic, reflecting Cubed’s spirited approach and inspiring students to carve their own path to success.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

Cubed now has a distinct brand identity that highlights its strengths in offering flexible and credible education. The modular design system and vibrant color palette reflect the platform’s adaptability and energy. The new identity positions Cubed as a reliable and inspiring choice for students shaping their educational journey.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

Our job was to craft an identity that truly reflects Cubed’s mission. We started by looking at the differences between online and offline learning. By creating a Venn diagram, we found where Cubed shines: at the meeting point of structured, trusted education and limitless flexibility.

We imagined Cubed as a journey where students choose their own direction and pace. That idea inspired the tagline, "Pave Your Way," capturing the brand's focus on empowerment, choice, and personal growth.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

Cubed now has a distinct brand identity that highlights its strengths in offering flexible and credible education. The modular design system and vibrant color palette reflect the platform’s adaptability and energy. The new identity positions Cubed as a reliable and inspiring choice for students shaping their educational journey.

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