client

Farmila

services
Brand Strategy
Visual identity
Verbal Identity
Packaging Design
Convenience over quality

Frozen food makes it convenient, quick, and cheap for billions of people to eat every day. However, with its convenience, we often don’t know where it comes from or how it’s processed. After consuming frozen food for so long, many of us just assume it can’t also be fresh, but is that really true?

That assumption is exactly what Farmila set out to break by offering a selection of frozen food that is naturally harvested, ethically farmed, and freshly prepared before hitting the open fridge at your local supermarket. After doing this for years, they needed an identity that truly represents what Farmila stands for in a way that resonates with today’s market.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

Frozen food shelves are filled with bold images of nuggets, fries, and oversized labels shouting "ready in 5 minutes" or "just heat and serve." Our first challenge was to stand out and grab shoppers' attention in this crowded space.

We approached the project with a simple but effective idea: create a logo which doubles as a label - one that doesn’t overshadow the product but improves it. The result? A recognizable logotype housed in a consistent shape across all packaging.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

To make Farmila stand out, we broke away from the typical blue, green, and brown palette of competitors and chose a bold, vibrant red. Paired with big, condensed typography, it creates a striking contrast with clean, simple product photography.

When applied to the packaging, this system delivers maximum impact - grabbing shoppers attention at first glance and making sure they get the message once they pick up the product, with exciting copy that emphasizes Farmila’s natural and fresh produce. It’s all about making a lasting connection beyond the aisle.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

A refreshed Farmila that people continue to love! Since our rebranding, Farmila has been going strong, offering convenience and delivering nature’s best to the plates of thousands of consumers.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

Frozen food shelves are filled with bold images of nuggets, fries, and oversized labels shouting "ready in 5 minutes" or "just heat and serve." Our first challenge was to stand out and grab shoppers' attention in this crowded space.

We approached the project with a simple but effective idea: create a logo which doubles as a label - one that doesn’t overshadow the product but improves it. The result? A recognizable logotype housed in a consistent shape across all packaging.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

To make Farmila stand out, we broke away from the typical blue, green, and brown palette of competitors and chose a bold, vibrant red. Paired with big, condensed typography, it creates a striking contrast with clean, simple product photography.

When applied to the packaging, this system delivers maximum impact - grabbing shoppers attention at first glance and making sure they get the message once they pick up the product, with exciting copy that emphasizes Farmila’s natural and fresh produce. It’s all about making a lasting connection beyond the aisle.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

A refreshed Farmila that people continue to love! Since our rebranding, Farmila has been going strong, offering convenience and delivering nature’s best to the plates of thousands of consumers.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

Frozen food shelves are filled with bold images of nuggets, fries, and oversized labels shouting "ready in 5 minutes" or "just heat and serve." Our first challenge was to stand out and grab shoppers' attention in this crowded space.

We approached the project with a simple but effective idea: create a logo which doubles as a label - one that doesn’t overshadow the product but improves it. The result? A recognizable logotype housed in a consistent shape across all packaging.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

To make Farmila stand out, we broke away from the typical blue, green, and brown palette of competitors and chose a bold, vibrant red. Paired with big, condensed typography, it creates a striking contrast with clean, simple product photography.

When applied to the packaging, this system delivers maximum impact - grabbing shoppers attention at first glance and making sure they get the message once they pick up the product, with exciting copy that emphasizes Farmila’s natural and fresh produce. It’s all about making a lasting connection beyond the aisle.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

A refreshed Farmila that people continue to love! Since our rebranding, Farmila has been going strong, offering convenience and delivering nature’s best to the plates of thousands of consumers.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

Frozen food shelves are filled with bold images of nuggets, fries, and oversized labels shouting "ready in 5 minutes" or "just heat and serve." Our first challenge was to stand out and grab shoppers' attention in this crowded space.

We approached the project with a simple but effective idea: create a logo which doubles as a label - one that doesn’t overshadow the product but improves it. The result? A recognizable logotype housed in a consistent shape across all packaging.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

A refreshed Farmila that people continue to love! Since our rebranding, Farmila has been going strong, offering convenience and delivering nature’s best to the plates of thousands of consumers.

More Works

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Mayco Gate

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Copywriting
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Khat

Empowering women with modest wear that’s anything but ordinary
Brand Strategy
Visual identity
Packaging Design
See Project

Amal Murad

Celebrating the beauty of modesty through a modern lens
Brand Strategy
Visual identity
Web Design
Web Development
Copywriting

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