client

Hamsa

services
Brand Strategy
Visual identity
Verbal Identity
Packaging Design
Speak through blooms

Flowers have held deep cultural and emotional significance since the times of ancient Egypt, symbolizing love, devotion, and remembrance. Yet, in today’s fast-paced world, the art of gifting flowers has often become a mere formality, with bouquets exchanged more as a token of gratitude than as a true expression of sentiment. Flower-giving has become an expected gesture, stripped of the emotional weight it once held.

Hamsa, a UAE-based floral brand, is on a mission to reignite the emotional power of flowers. The goal is to transform the simple act of gifting blooms into a meaningful expression of feelings, helping people convey what words often fail to capture. Hamsa's carefully crafted floral arrangements are designed to deepen the connection between sender and recipient, allowing flowers to speak with sincerity, intention, and grace.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

With this beautiful philosophy at the heart of the brand, Human Saucer was tasked with creating an identity that would reflect Hamsa’s vision of emotional storytelling through blooms. We arrived at a core idea: "Speak Through Blooms," which positions Hamsa as the interpreter of emotions, with flowers serving as delicate, expressive voices.

Essentially, Hamsa becomes the messenger, helping individuals convey their innermost feelings through carefully designed floral compositions.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

To complement this powerful message, we designed a visual language that feels simple yet refined, letting the flowers take the spotlight. Every arrangement from Hamsa tells its own story, and we captured that uniqueness through patterns that highlight the character of each bouquet. We also created custom symbols for different flowers, giving the brand a distinct personality and adding a poetic touch to every arrangement.

We went with a reserved color palette and subtle typography to let vibrant blooms stand out. The design stays minimal and refined, giving flowers space to shine while keeping an air of elegance and sophistication.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

The new branding brings the craft to life and adds emotional depth to the floral experience. It reimagines flower-giving from a routine exchange to a personal, heartfelt gesture, something that speaks when words fall short.

With a refined identity in place, Hamsa is preparing to open its first brick-and-mortar store in the UAE. The new space will help the brand deliver the right message for those moments when words aren’t enough, and emotions need to be expressed through the timeless language of flowers.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

With this beautiful philosophy at the heart of the brand, Human Saucer was tasked with creating an identity that would reflect Hamsa’s vision of emotional storytelling through blooms. We arrived at a core idea: "Speak Through Blooms," which positions Hamsa as the interpreter of emotions, with flowers serving as delicate, expressive voices.

Essentially, Hamsa becomes the messenger, helping individuals convey their innermost feelings through carefully designed floral compositions.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

To complement this powerful message, we designed a visual language that feels simple yet refined, letting the flowers take the spotlight. Every arrangement from Hamsa tells its own story, and we captured that uniqueness through patterns that highlight the character of each bouquet. We also created custom symbols for different flowers, giving the brand a distinct personality and adding a poetic touch to every arrangement.

We went with a reserved color palette and subtle typography to let vibrant blooms stand out. The design stays minimal and refined, giving flowers space to shine while keeping an air of elegance and sophistication.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

The new branding brings the craft to life and adds emotional depth to the floral experience. It reimagines flower-giving from a routine exchange to a personal, heartfelt gesture, something that speaks when words fall short.

With a refined identity in place, Hamsa is preparing to open its first brick-and-mortar store in the UAE. The new space will help the brand deliver the right message for those moments when words aren’t enough, and emotions need to be expressed through the timeless language of flowers.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

With this beautiful philosophy at the heart of the brand, Human Saucer was tasked with creating an identity that would reflect Hamsa’s vision of emotional storytelling through blooms. We arrived at a core idea: "Speak Through Blooms," which positions Hamsa as the interpreter of emotions, with flowers serving as delicate, expressive voices.

Essentially, Hamsa becomes the messenger, helping individuals convey their innermost feelings through carefully designed floral compositions.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

To complement this powerful message, we designed a visual language that feels simple yet refined, letting the flowers take the spotlight. Every arrangement from Hamsa tells its own story, and we captured that uniqueness through patterns that highlight the character of each bouquet. We also created custom symbols for different flowers, giving the brand a distinct personality and adding a poetic touch to every arrangement.

We went with a reserved color palette and subtle typography to let vibrant blooms stand out. The design stays minimal and refined, giving flowers space to shine while keeping an air of elegance and sophistication.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

The new branding brings the craft to life and adds emotional depth to the floral experience. It reimagines flower-giving from a routine exchange to a personal, heartfelt gesture, something that speaks when words fall short.

With a refined identity in place, Hamsa is preparing to open its first brick-and-mortar store in the UAE. The new space will help the brand deliver the right message for those moments when words aren’t enough, and emotions need to be expressed through the timeless language of flowers.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

With this beautiful philosophy at the heart of the brand, Human Saucer was tasked with creating an identity that would reflect Hamsa’s vision of emotional storytelling through blooms. We arrived at a core idea: "Speak Through Blooms," which positions Hamsa as the interpreter of emotions, with flowers serving as delicate, expressive voices.

Essentially, Hamsa becomes the messenger, helping individuals convey their innermost feelings through carefully designed floral compositions.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

The new branding brings the craft to life and adds emotional depth to the floral experience. It reimagines flower-giving from a routine exchange to a personal, heartfelt gesture, something that speaks when words fall short.

With a refined identity in place, Hamsa is preparing to open its first brick-and-mortar store in the UAE. The new space will help the brand deliver the right message for those moments when words aren’t enough, and emotions need to be expressed through the timeless language of flowers.

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