With this beautiful philosophy at the heart of the brand, Human Saucer was tasked with creating an identity that would reflect Hamsa’s vision of emotional storytelling through blooms. We arrived at a core idea: "Speak Through Blooms," which positions Hamsa as the interpreter of emotions, with flowers serving as delicate, expressive voices.
Essentially, Hamsa becomes the messenger, helping individuals convey their innermost feelings through carefully designed floral compositions.
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To complement this powerful message, we designed a visual language that feels simple yet refined, letting the flowers take the spotlight. Every arrangement from Hamsa tells its own story, and we captured that uniqueness through patterns that highlight the character of each bouquet. We also created custom symbols for different flowers, giving the brand a distinct personality and adding a poetic touch to every arrangement.
We went with a reserved color palette and subtle typography to let vibrant blooms stand out. The design stays minimal and refined, giving flowers space to shine while keeping an air of elegance and sophistication.
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The new branding brings the craft to life and adds emotional depth to the floral experience. It reimagines flower-giving from a routine exchange to a personal, heartfelt gesture, something that speaks when words fall short.
With a refined identity in place, Hamsa is preparing to open its first brick-and-mortar store in the UAE. The new space will help the brand deliver the right message for those moments when words aren’t enough, and emotions need to be expressed through the timeless language of flowers.
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