client

Lavida

services
Brand Strategy
Visual identity
Verbal Identity
Packaging Design
Making “Fresh” Exciting Again

Very few people see fruits and veggies as more than just "healthy" - they’re a sensory escapade, bursting with color and exciting flavors. The team at Lavida is one of the few aiming to change the way we think about produce, offering a fresh, global selection that turns every meal into an experience.

Lavida came to Human Saucer with a goal of refreshing their brand identity to be as bold and colorful as their offerings. It was no small task - getting people excited about fruits and veggies isn’t easy, especially when only 1 in 10 adults eat enough of them.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

We started with a simple question: How do we turn fruits and veggies from “something you should eat” into “something I want to eat”? The answer took us back to a tried-and-true approach: “Don’t tell, just show.” After all, no one likes being told what to do - especially when it comes to food (just ask any kid who refuses to touch their veggies).

So, we crafted an identity system that’s bold and fun, featuring vibrant patterns inspired by the tropics and a striking blend of yellow and purple. We wanted every piece of communication to spark excitement, using adventurous, playful language to make fresh produce feel like something you get to enjoy, not something you have to. The tagline “Real Fresh, Real Good” was added to emphasize product quality.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

We also gave the logotype a fresh update - still nodding to the classic fruit sticker, but giving it a more refined, modern touch. The end result? A brand identity that transforms the everyday produce experience into a bright, flavorful adventure you can’t wait to dive into.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

Today, Lavida’s products are available in several supermarkets and grocery stores across the region, changing how people see fruits and vegetables. Their selection of fresh produce bursts with extraordinary flavors, carefully harvested and sourced from around the world.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

We started with a simple question: How do we turn fruits and veggies from “something you should eat” into “something I want to eat”? The answer took us back to a tried-and-true approach: “Don’t tell, just show.” After all, no one likes being told what to do - especially when it comes to food (just ask any kid who refuses to touch their veggies).

So, we crafted an identity system that’s bold and fun, featuring vibrant patterns inspired by the tropics and a striking blend of yellow and purple. We wanted every piece of communication to spark excitement, using adventurous, playful language to make fresh produce feel like something you get to enjoy, not something you have to. The tagline “Real Fresh, Real Good” was added to emphasize product quality.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

We also gave the logotype a fresh update - still nodding to the classic fruit sticker, but giving it a more refined, modern touch. The end result? A brand identity that transforms the everyday produce experience into a bright, flavorful adventure you can’t wait to dive into.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

Today, Lavida’s products are available in several supermarkets and grocery stores across the region, changing how people see fruits and vegetables. Their selection of fresh produce bursts with extraordinary flavors, carefully harvested and sourced from around the world.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

We started with a simple question: How do we turn fruits and veggies from “something you should eat” into “something I want to eat”? The answer took us back to a tried-and-true approach: “Don’t tell, just show.” After all, no one likes being told what to do - especially when it comes to food (just ask any kid who refuses to touch their veggies).

So, we crafted an identity system that’s bold and fun, featuring vibrant patterns inspired by the tropics and a striking blend of yellow and purple. We wanted every piece of communication to spark excitement, using adventurous, playful language to make fresh produce feel like something you get to enjoy, not something you have to. The tagline “Real Fresh, Real Good” was added to emphasize product quality.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

We also gave the logotype a fresh update - still nodding to the classic fruit sticker, but giving it a more refined, modern touch. The end result? A brand identity that transforms the everyday produce experience into a bright, flavorful adventure you can’t wait to dive into.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

Today, Lavida’s products are available in several supermarkets and grocery stores across the region, changing how people see fruits and vegetables. Their selection of fresh produce bursts with extraordinary flavors, carefully harvested and sourced from around the world.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

We started with a simple question: How do we turn fruits and veggies from “something you should eat” into “something I want to eat”? The answer took us back to a tried-and-true approach: “Don’t tell, just show.” After all, no one likes being told what to do - especially when it comes to food (just ask any kid who refuses to touch their veggies).

So, we crafted an identity system that’s bold and fun, featuring vibrant patterns inspired by the tropics and a striking blend of yellow and purple. We wanted every piece of communication to spark excitement, using adventurous, playful language to make fresh produce feel like something you get to enjoy, not something you have to. The tagline “Real Fresh, Real Good” was added to emphasize product quality.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

Today, Lavida’s products are available in several supermarkets and grocery stores across the region, changing how people see fruits and vegetables. Their selection of fresh produce bursts with extraordinary flavors, carefully harvested and sourced from around the world.

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