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We started with a simple question: How do we turn fruits and veggies from “something you should eat” into “something I want to eat”? The answer took us back to a tried-and-true approach: “Don’t tell, just show.” After all, no one likes being told what to do - especially when it comes to food (just ask any kid who refuses to touch their veggies).
So, we crafted an identity system that’s bold and fun, featuring vibrant patterns inspired by the tropics and a striking blend of yellow and purple. We wanted every piece of communication to spark excitement, using adventurous, playful language to make fresh produce feel like something you get to enjoy, not something you have to. The tagline “Real Fresh, Real Good” was added to emphasize product quality.
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We also gave the logotype a fresh update - still nodding to the classic fruit sticker, but giving it a more refined, modern touch. The end result? A brand identity that transforms the everyday produce experience into a bright, flavorful adventure you can’t wait to dive into.
Today, Lavida’s products are available in several supermarkets and grocery stores across the region, changing how people see fruits and vegetables. Their selection of fresh produce bursts with extraordinary flavors, carefully harvested and sourced from around the world.
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