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With only the name Olfamily - derived from the Arabic word ‘Olfa,’ meaning affection - as our starting point, the task was clear: to emphasize the "care" in "pet care." After all, being a pet parent isn’t just tail wags and cuddle sessions. It comes with 4 a.m. wake-up calls, chaotic zoomies, chewed-up furniture, and those lovely little surprise accidents. Just when you think things are under control, your furry friend reminds you to stay on your toes.
That’s exactly what we aimed to capture in Olfamily’s visual identity. We designed a playful, dynamic logotype that embodies the unpredictable, joyful (and sometimes messy!) journey of pet ownership. A set of supergraphics was developed from the logotype, created for maximum impact to bring the identity to life. The final touch was a set of illustrations portraying various animals in all their mischievous glory.
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To match the visual energy, we gave Olfamily a cheeky, witty tone of voice. Instead of going for the usual heartwarming sweetness, we embraced the love-hate, laugh-through-the-chaos relationship every pet owner knows so well. A bit of sarcasm, a dash of mischief - it’s exactly how we love our pets… or is it?
Now, with a brick-and-mortar store in Abu Dhabi and an online shop serving all of the UAE, Olfamily has become the go-to pet care center for pet parents who want the best for their fur babies. Every product and service is carefully curated by people who truly care about pets—no compromises, no cutting corners.
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