client

Olfamily

services
Brand Strategy
Visual identity
Verbal Identity
Packaging Design
Furry business only

Pet shops are meant to be havens for our furry companions, right? But too many focus on the "shop" part and forget about the pets. The result? Pet parents are stuck with limited options when trying to find the best for their four-legged friends. It’s frustrating when choices seem more profit-driven than pet-friendly.

With that in mind, founder Aliya set out to create a one-stop pet care center that puts pets at its heart, run by people who truly care about them.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

With only the name Olfamily - derived from the Arabic word ‘Olfa,’ meaning affection - as our starting point, the task was clear: to emphasize the "care" in "pet care." After all, being a pet parent isn’t just tail wags and cuddle sessions. It comes with 4 a.m. wake-up calls, chaotic zoomies, chewed-up furniture, and those lovely little surprise accidents. Just when you think things are under control, your furry friend reminds you to stay on your toes.

That’s exactly what we aimed to capture in Olfamily’s visual identity. We designed a playful, dynamic logotype that embodies the unpredictable, joyful (and sometimes messy!) journey of pet ownership. A set of supergraphics was developed from the logotype, created for maximum impact to bring the identity to life. The final touch was a set of illustrations portraying various animals in all their mischievous glory.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

To match the visual energy, we gave Olfamily a cheeky, witty tone of voice. Instead of going for the usual heartwarming sweetness, we embraced the love-hate, laugh-through-the-chaos relationship every pet owner knows so well. A bit of sarcasm, a dash of mischief - it’s exactly how we love our pets… or is it?

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

Now, with a brick-and-mortar store in Abu Dhabi and an online shop serving all of the UAE, Olfamily has become the go-to pet care center for pet parents who want the best for their fur babies. Every product and service is carefully curated by people who truly care about pets—no compromises, no cutting corners.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

With only the name Olfamily - derived from the Arabic word ‘Olfa,’ meaning affection - as our starting point, the task was clear: to emphasize the "care" in "pet care." After all, being a pet parent isn’t just tail wags and cuddle sessions. It comes with 4 a.m. wake-up calls, chaotic zoomies, chewed-up furniture, and those lovely little surprise accidents. Just when you think things are under control, your furry friend reminds you to stay on your toes.

That’s exactly what we aimed to capture in Olfamily’s visual identity. We designed a playful, dynamic logotype that embodies the unpredictable, joyful (and sometimes messy!) journey of pet ownership. A set of supergraphics was developed from the logotype, created for maximum impact to bring the identity to life. The final touch was a set of illustrations portraying various animals in all their mischievous glory.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

To match the visual energy, we gave Olfamily a cheeky, witty tone of voice. Instead of going for the usual heartwarming sweetness, we embraced the love-hate, laugh-through-the-chaos relationship every pet owner knows so well. A bit of sarcasm, a dash of mischief - it’s exactly how we love our pets… or is it?

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

Now, with a brick-and-mortar store in Abu Dhabi and an online shop serving all of the UAE, Olfamily has become the go-to pet care center for pet parents who want the best for their fur babies. Every product and service is carefully curated by people who truly care about pets—no compromises, no cutting corners.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

With only the name Olfamily - derived from the Arabic word ‘Olfa,’ meaning affection - as our starting point, the task was clear: to emphasize the "care" in "pet care." After all, being a pet parent isn’t just tail wags and cuddle sessions. It comes with 4 a.m. wake-up calls, chaotic zoomies, chewed-up furniture, and those lovely little surprise accidents. Just when you think things are under control, your furry friend reminds you to stay on your toes.

That’s exactly what we aimed to capture in Olfamily’s visual identity. We designed a playful, dynamic logotype that embodies the unpredictable, joyful (and sometimes messy!) journey of pet ownership. A set of supergraphics was developed from the logotype, created for maximum impact to bring the identity to life. The final touch was a set of illustrations portraying various animals in all their mischievous glory.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

To match the visual energy, we gave Olfamily a cheeky, witty tone of voice. Instead of going for the usual heartwarming sweetness, we embraced the love-hate, laugh-through-the-chaos relationship every pet owner knows so well. A bit of sarcasm, a dash of mischief - it’s exactly how we love our pets… or is it?

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

Now, with a brick-and-mortar store in Abu Dhabi and an online shop serving all of the UAE, Olfamily has become the go-to pet care center for pet parents who want the best for their fur babies. Every product and service is carefully curated by people who truly care about pets—no compromises, no cutting corners.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

With only the name Olfamily - derived from the Arabic word ‘Olfa,’ meaning affection - as our starting point, the task was clear: to emphasize the "care" in "pet care." After all, being a pet parent isn’t just tail wags and cuddle sessions. It comes with 4 a.m. wake-up calls, chaotic zoomies, chewed-up furniture, and those lovely little surprise accidents. Just when you think things are under control, your furry friend reminds you to stay on your toes.

That’s exactly what we aimed to capture in Olfamily’s visual identity. We designed a playful, dynamic logotype that embodies the unpredictable, joyful (and sometimes messy!) journey of pet ownership. A set of supergraphics was developed from the logotype, created for maximum impact to bring the identity to life. The final touch was a set of illustrations portraying various animals in all their mischievous glory.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

Now, with a brick-and-mortar store in Abu Dhabi and an online shop serving all of the UAE, Olfamily has become the go-to pet care center for pet parents who want the best for their fur babies. Every product and service is carefully curated by people who truly care about pets—no compromises, no cutting corners.

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