client

Rove

services
Visual identity
Packaging
Digital ads
Live, Rove, Life

Rove is an award-winning hotel brand, known for crafting well-designed spaces in the best, most connected spots. Made for city explorers—whether young or just young at heart—Rove keeps things easy with no-fuss service, great value, and thoughtful design. Built around a sense of adventure, its hotels are recognized for their bold style, smart functionality, and lively energy.

Its latest innovation, Rove Home extends the brand’s ethos into branded residences, offering effortless living in carefully chosen locations. It introduces a fresh take on the familiar style, warmth, and sense of belonging that Rove is known for. Despite the brand's strong character and personality, Rove lacked a visual identity system that could effectively communicate its energy and values to those who hadn’t visited.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

We needed to create a visual identity that matched Rove’s bold personality and commitment to being anything but ordinary. To do that, we had to move beyond the traditional "luxury living" aesthetic often tied to residential properties. The solution? Build a design system around the most iconic element of Rove’s brand - the letter R.

We used the letter R’s unique, slanted angle to craft modular blocks that became the foundation of Rove’s new identity system. These blocks, in varying sizes and colors, visually embody the brand’s distinctive personality and reflect the vibrant, unconventional spaces that Rove offers. The result is a system that feels like organized chaos. Structured yet bold, it mirrors the energy and fun that defines the Rove experience.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

In line with this playful yet polished approach, we also revamped the brand's typeface. We embraced bold, in-your-face typography that makes a statement, complementing the dynamic, lively atmosphere of Rove. To top it off, we introduced a set of stickers as part of the visual system, adding a final layer of personality and flair to the design.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

Today, Rove continues to thrive, with plans to launch Rove Home at new locations in 2025 and 2026. The brand has positioned itself as one of Dubai’s most sought-after accommodations for both local and international tourists, consistently enjoying high occupancy rates and cementing its reputation as a favorite for travelers seeking well-designed, vibrant, and value-driven stays.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

We needed to create a visual identity that matched Rove’s bold personality and commitment to being anything but ordinary. To do that, we had to move beyond the traditional "luxury living" aesthetic often tied to residential properties. The solution? Build a design system around the most iconic element of Rove’s brand - the letter R.

We used the letter R’s unique, slanted angle to craft modular blocks that became the foundation of Rove’s new identity system. These blocks, in varying sizes and colors, visually embody the brand’s distinctive personality and reflect the vibrant, unconventional spaces that Rove offers. The result is a system that feels like organized chaos. Structured yet bold, it mirrors the energy and fun that defines the Rove experience.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

In line with this playful yet polished approach, we also revamped the brand's typeface. We embraced bold, in-your-face typography that makes a statement, complementing the dynamic, lively atmosphere of Rove. To top it off, we introduced a set of stickers as part of the visual system, adding a final layer of personality and flair to the design.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

Today, Rove continues to thrive, with plans to launch Rove Home at new locations in 2025 and 2026. The brand has positioned itself as one of Dubai’s most sought-after accommodations for both local and international tourists, consistently enjoying high occupancy rates and cementing its reputation as a favorite for travelers seeking well-designed, vibrant, and value-driven stays.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

We needed to create a visual identity that matched Rove’s bold personality and commitment to being anything but ordinary. To do that, we had to move beyond the traditional "luxury living" aesthetic often tied to residential properties. The solution? Build a design system around the most iconic element of Rove’s brand - the letter R.

We used the letter R’s unique, slanted angle to craft modular blocks that became the foundation of Rove’s new identity system. These blocks, in varying sizes and colors, visually embody the brand’s distinctive personality and reflect the vibrant, unconventional spaces that Rove offers. The result is a system that feels like organized chaos. Structured yet bold, it mirrors the energy and fun that defines the Rove experience.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

In line with this playful yet polished approach, we also revamped the brand's typeface. We embraced bold, in-your-face typography that makes a statement, complementing the dynamic, lively atmosphere of Rove. To top it off, we introduced a set of stickers as part of the visual system, adding a final layer of personality and flair to the design.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

Today, Rove continues to thrive, with plans to launch Rove Home at new locations in 2025 and 2026. The brand has positioned itself as one of Dubai’s most sought-after accommodations for both local and international tourists, consistently enjoying high occupancy rates and cementing its reputation as a favorite for travelers seeking well-designed, vibrant, and value-driven stays.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

We needed to create a visual identity that matched Rove’s bold personality and commitment to being anything but ordinary. To do that, we had to move beyond the traditional "luxury living" aesthetic often tied to residential properties. The solution? Build a design system around the most iconic element of Rove’s brand - the letter R.

We used the letter R’s unique, slanted angle to craft modular blocks that became the foundation of Rove’s new identity system. These blocks, in varying sizes and colors, visually embody the brand’s distinctive personality and reflect the vibrant, unconventional spaces that Rove offers. The result is a system that feels like organized chaos. Structured yet bold, it mirrors the energy and fun that defines the Rove experience.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

Today, Rove continues to thrive, with plans to launch Rove Home at new locations in 2025 and 2026. The brand has positioned itself as one of Dubai’s most sought-after accommodations for both local and international tourists, consistently enjoying high occupancy rates and cementing its reputation as a favorite for travelers seeking well-designed, vibrant, and value-driven stays.

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