client

Salfa

services
Web Design
Web Development
Production
Sophistication meets modesty

Salfa — a premium brand specializing in modern Abayas and outerwear—was on a mission to empower women who embrace elegance, versatility, and style. These conscious consumers were searching for sophisticated pieces that transcended the ordinary, yet able to seamlessly fit into their travels, daily adventures, and professional lives.

However, that sophistication wasn’t carried well through Salfa's existing website, leaving potential customers navigating a series of images that don’t really speak volume of Salfa’s confidence-boosting pieces.

Window decal with the text: “When words aren’t enough, speak through blooms. Freshly cut, arranged with heart.”
Logo for “hamsa Flowers & Objects” in white text on a muted green background, with a small yellow leaf detail on the letter “m.”
our approach

Recognizing the opportunity to transform Salfa's digital presence, we got to work and dove deep into the brand’s essence. Our goal? To create a stunning website that not only showcases the beauty of their collections but also embodies the confidence and sophistication of the modern woman.

We designed a sleek, user-friendly interface that invites visitors to explore without hesitation. But we didn’t stop there. Understanding that seeing is believing, we introduced dynamic, short looping videos that bring the Abayas and outerwear to life.

Two photos of floral-themed stationery: left, a green card reading “Speak Through Blooms” with the hamsa logo; right, an open envelope with floral cards inside on a bed of leaves.

These engaging visuals allow customers to see how each piece moves and flows in real life, making it easier to picture how they would fit into their own wardrobes.

To elevate the shopping experience further, we crafted a stylish and straightforward style guide together with a series of exciting lookbook. This handy tool empowers customers to mix and match pieces effortlessly, helping them express their unique flair while exploring the collection.

Person holding blue-green flower packaging bag with subtle pattern and logo.
White floral logo symbol on blurred background of delicate poppy flowers with soft blue sky.
the result

With its fresh, modern design and engaging content, the redesigned website positions Salfa at the forefront of contemporary modest fashion, allowing women to know, embrace, and wear their style with confidence. It now embodies the spirit of ambitious women everywhere, ready to take on the world in style.

Laptop on a round beige table showing a website menu with links: Home, Shop, Sustainability, Our story, Locations, Contact, Career.
Smartphone and tablet showing website login and account creation pages with fashion images.
Woman holding a vintage floral clutch purse with a gold clasp, wearing a floral print sleeve blouse.
Two tablets showing sustainable fashion site: checkout form on left, brand values and info on right, clean modern UI.
our approach

Recognizing the opportunity to transform Salfa's digital presence, we got to work and dove deep into the brand’s essence. Our goal? To create a stunning website that not only showcases the beauty of their collections but also embodies the confidence and sophistication of the modern woman.

We designed a sleek, user-friendly interface that invites visitors to explore without hesitation. But we didn’t stop there. Understanding that seeing is believing, we introduced dynamic, short looping videos that bring the Abayas and outerwear to life.

Fashion model holding clutch next to site text: “Redefining Luxury Through Mindfulness” with a “Shop Consciously” button.
Website pages showing brand values, Dubai store location on map, and FAQ contact form for Sahar Karmostaji brand.
Woman holding ornate clutch purse; next to it, a curled sheet of brown leather on a white surface.

These engaging visuals allow customers to see how each piece moves and flows in real life, making it easier to picture how they would fit into their own wardrobes.

To elevate the shopping experience further, we crafted a stylish and straightforward style guide together with a series of exciting lookbook. This handy tool empowers customers to mix and match pieces effortlessly, helping them express their unique flair while exploring the collection.

Black-and-white compass design with spiral shape, intricate details on a white background.
Abstract black-and-white artwork of two stylized women in flowing garments with geometric shapes and compass motif.
Abstract black-and-white artwork of two stylized women facing away with geometric shapes and compass details.
Abstract grayscale artwork with geometric shapes framing a figure and circular decorative elements on sides.
Abstract grayscale artwork showing hands surrounding a detailed circular pattern with geometric shapes around it.
Abstract grayscale bird flying with geometric shapes and a circular pattern in the background.
E-commerce page showing mindful collection with green and blue bags, filters for sorting, and categories on the left.
Green satin clutch with gold decorative clasp shown solo and held by a woman in a patterned blouse.
Smartphone displaying green clutch details and thumbnails on a clean, minimal online store product page.
the result

With its fresh, modern design and engaging content, the redesigned website positions Salfa at the forefront of contemporary modest fashion, allowing women to know, embrace, and wear their style with confidence. It now embodies the spirit of ambitious women everywhere, ready to take on the world in style.

Amal Murad modest fashion brand collateral: mobile site, business cards, branded paper, and iPad with product listings. Light, elegant layout.
Woman in a white abaya stands confidently on a light background. Large headline: “Beautifully-Designed, Timeless Abayas.” Subtle patterned paper at left. Minimal, elegant branding.
our approach

Recognizing the opportunity to transform Salfa's digital presence, we got to work and dove deep into the brand’s essence. Our goal? To create a stunning website that not only showcases the beauty of their collections but also embodies the confidence and sophistication of the modern woman.

We designed a sleek, user-friendly interface that invites visitors to explore without hesitation. But we didn’t stop there. Understanding that seeing is believing, we introduced dynamic, short looping videos that bring the Abayas and outerwear to life.

Beige canvas tote bag with the phrase: “Awe-inspiring Fashion For Every Woman, no matter their background.” Minimal logo printed above.
Black business card with “AMAL MURAD” in white text, placed on smooth brown satin fabric.
Grid of branding elements for “AMAL MURAD” on the left, including logos and labels in gray tones. On the right, a woman stands in a beige abaya with “AMAL MURAD” branding and tagline overlaid in black text.

These engaging visuals allow customers to see how each piece moves and flows in real life, making it easier to picture how they would fit into their own wardrobes.

To elevate the shopping experience further, we crafted a stylish and straightforward style guide together with a series of exciting lookbook. This handy tool empowers customers to mix and match pieces effortlessly, helping them express their unique flair while exploring the collection.

Laptop displaying AMAL MURAD’s website homepage. The site shows a woman in a light mauve abaya and the headline “Bringing Out The Beauty In Modesty” on a clean, white background.
Product tag for AMAL MURAD resting on a blush surface next to a pink dried flower. The tag lists garment details and brand values in a simple, elegant font. Soft shadows and natural light add a delicate touch.
the result

With its fresh, modern design and engaging content, the redesigned website positions Salfa at the forefront of contemporary modest fashion, allowing women to know, embrace, and wear their style with confidence. It now embodies the spirit of ambitious women everywhere, ready to take on the world in style.

Colorful product tags hanging from a green garment sleeve and a model wearing a light gray outfit, standing against a pink background.
Laptop showing a fashion website next to colorful brand stickers spilling from a clear pouch on a pink background.KHAT brand logo in large yellow on purple background with tagline: “modest wear for the bold, brave, and beautiful.”
our approach

Recognizing the opportunity to transform Salfa's digital presence, we got to work and dove deep into the brand’s essence. Our goal? To create a stunning website that not only showcases the beauty of their collections but also embodies the confidence and sophistication of the modern woman.

We designed a sleek, user-friendly interface that invites visitors to explore without hesitation. But we didn’t stop there. Understanding that seeing is believing, we introduced dynamic, short looping videos that bring the Abayas and outerwear to life.

Two photos of a woman in modest fashion on orange and pink backgrounds with text about KHAT’s mission and bold style.
Pattern of repeating white “KHAT” logos on a blue background, showing the brand’s distinctive typeface and style.
Woman in light grey abaya with Arabic word “خط” in blue, pink, and green squares overlayed across the center of the image.
Two women in black and white coats sit back to back outdoors, with a semi-transparent collage of a woman in gold and blue overlayed.
Vibrant orange and pink minimalist business cards with bold branding for 'Khatline.com' and 'Khat' modest wear.
the result

With its fresh, modern design and engaging content, the redesigned website positions Salfa at the forefront of contemporary modest fashion, allowing women to know, embrace, and wear their style with confidence. It now embodies the spirit of ambitious women everywhere, ready to take on the world in style.

More Works

See Project

Mayco Gate

Delivering fragrances and cosmetics that make an impact beyond the bottle
Web Design
Web Development
Copywriting
See Project

Khat

Empowering women with modest wear that’s anything but ordinary
Brand Strategy
Visual identity
Packaging Design
See Project

Amal Murad

Celebrating the beauty of modesty through a modern lens
Brand Strategy
Visual identity
Web Design
Web Development
Copywriting

Drop us a line

+971 58 183 6696hello@humansaucer.com
Fill in the form below, and we’ll
get back to you as soon as possible.

Home

Works

About

Blog

LinkedinInstagram
Privacy Policyterms of service
Sign up and get notified with our monthly updates & useful tips from Human Saucer
Thank you for joining us!
Get ready to receive some insightful updates and tips from Human Saucer
Oops! Something went wrong while submitting the form.
© 2025 Human Saucer for Marketing and Advertising. All rights reserved

Cookie Consent

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Accept
Close Cookie Popup
Reject