Fruits and veggies - not just "healthy," but a sensory escapade. The problem is, not many people see them that way! These nature-grown goodness are often seen as “What they tell you to eat”, rather than “What I want to eat”. That begs the question, how can we change that?

The Approach

Through its fresh, flavorful, vibrant produces, Lavida takes the mundane produce experience and turns it into a colorful, flavorful adventure that begs to be tasted. And that carries to the identity as well. We took on the responsibility to revamp its identity and modernize it, while adding the character that the brand sorely missed. The results? A lively, cheeky identity that sparks excitement and reshape our perception on fruits and vegetables from obligatory to crave-worthy!
No items found.